Chicken little is a fungus
Quorn, a meat substitute that's been sold in Europe for years, recently received FDA approval. The Center for Science in the Public Interest is complaining about deceptive labelling.
Quorn's packaging states that the so-called "mycoprotein" in Quorn "made from natural ingredients," "mushroom in origin," and "made from a small, unassuming member of the mushroom family."
Bah! It is made from a fungus found in a British dirt sample, and grown in huge fermentation vats. The fungus that makes up Quorn, Fusarium venenatum, has nothing to do with mushrooms. It is about as closely related to mushrooms as an octopus is related to humans.
Marketing logic:
All mushrooms are fungi.
Quorn comes from fungi.
Therefore, quorn comes from mushrooms.
here're some other ones:
Extra-Firm Tomatoes
*up to 40 percent firmer than average
*useful for making thicker processed foods
*Potential US market: $660 million
Bug-free Corn
*fatal to corn borer larvae
*used in processed foods and for animal feed
*Potential US market: $18.6 billion
Virus-Resistant Papayas
*to the ring spot virus
*Potential US market: $16 million
Extra-Ripe Bananas
*the world's most popular fruit
*left to grow sweet on the plant longer
*Potential global market: $5 billion
Giant Lettuce
*40 percent heavier than other icebergs
*tastes like any other iceberg - just OK
*Potential US market: $1 billion
Decaf Coffee Beans
*an ability to produce beta-carotene
*the rice will be licensed free of charge
*Potential US market: $1 billion
http://wired.com/wired/archive/10.03/mustread.html?pg=8
Posted by kenny on March 22 2002 09:13
Quorn actually doesn't involve any genetic modification, just extensive chemical processing.
In some things, I'm conservative. Having a pronounced preference for foods whose track record for human consumption dates back centuries or millennia is one of them.
Posted by Zed on March 22 2002 13:32
All mushrooms are fungi.
Zed is a fun guy.
Therefore, Zed is a mushroom.
Posted by Geoff on March 22 2002 15:25
hmmm, i kinda wanna try quorn cutlets now, for some reason
there be fungi
among ye
zedesee zebedee
Posted by kenny on March 26 2002 08:28
I think Quorn is nicer than mushrooms, if dealt with properly.
Posted by Betty on April 29 2002 08:57
Quorn indeed... "Hmm!" said the vegan... I don't like meat... why don't I have something that TASTES like meat...!" Or, "I hate vegetables... let's have vegetables that taste like meat...!" And tofu shaped porkers and lamb shaped tofu. With a face. Tofu pets! You wouldn't even have to feed them! Even better than those kitten dogs you find on the ends of strings being urged to walk by Man these days. No furniture destroying paws, or irritating yip-yips in the night. Get yer own TOFU-DOG!!! *sighs* Pur-leaaaaaaaaase.
Posted by Mulder on October 11 2002 09:59