MemeMachineGo!

Teresa Nielsen Hayden has a wonderful article on confidence games, including this brilliant conclusion:

A couple of days ago I finally put my finger on something I've been sensing but not grasping—you know, one of those itchy back-of-the-brain apprehensions that there's a pattern here, only you can't quite see what it is. Somehow it's felt like literary analysis. The question is, why do these scams—inheritance cons, MLMs, tax dodges, Make Money Fast, hot stock tip swindles, et cetera—take the forms they do?

What did it was looking at my list of basic scams and observing that what they have in common is the promise of lucrative, risk-free investments. Lord knows the things exist, I thought, but nobody ever gives them away. In theory, high rates of return are the investor's payoff for taking on higher-risk investments. Achieving that happy state of all payoff and no risk is the main reason the wealthy and powerful manipulate the system.

Oh.

These scams take the forms they do because they're parodies—no, a better way to put it: they're cargo-cult effigies—of the deals the ruling class cut for themselves. If you're an insider, if you have the secret, you can have a job where you make heaps of money for very little work. You can avoid paying your taxes. You can inherit a pile of money because an ancestor of yours left a moderate fortune that's been appreciating ever since. You can be your own boss. You can have other people working for you, who have other people working for them, who all pay you a percentage of the take.

Of course people believe it. After all, they vaguely know this sort of thing happens. It just doesn't happen to them. But why shouldn't they be the lucky ones, this time around?

I've always been fascinated by con games, and have just recently been musing about doing more research on them, but Teresa's pretty much done all the heavy lifting for me, especially through the pointer to Quatloos!, the Cyber-Museum of Scams and Frauds.