MemeMachineGo!

People respond better to trust than mistrust (duh):

People playing an investing game with real money rapidly abandoned their altruistic behaviour if they felt the punishment given for selfish acts was unwarranted. […] “If people feel the punishment is fair, they respond by cooperating,” says Herbert Gintis, an economist and expert in human altruism at the University of Massachusetts in Amherst, but they react very badly to an unfair punishment.

Any resemblance to the situation between employers and employees at most companies, or, more generally, between the haves and have-nots is purely obvious.

Meanwhile, while women find altruism attractive in a man, men find it unattractive in a woman :

When Barclay asked men and women to rate lonely hearts ads containing identical photographs but different text, women duly rated the men whose spare time was filled with altruistic pursuits as more attractive. But male raters found altruistic women less attractive, and less desirable as a prospective date. […] Male raters said they would prefer to go into business with and lend money to the altruistic women. “The only difference was in sexual attractiveness and willingness to date,” says Barclay.

Which leads me to this Salon interview with the author of Mismatch:

You are feminizing a man by wanting him to listen or participate in intimate conversation. Honestly, you’re more likely to get what you’re looking for from your girlfriends than from a man. You might even get it from a gay guy who is very adept at listening to women. But most men don’t listen to women, even in the 2003 [sic]. I did a little experiment once. I got a group of men — young guys with girlfriends — and a group of girls who had boyfriends, and paid them 20 dollars to sit in a room for an hour or two. I had the guys write down everything they knew about their girlfriends, and the girls write down everything they knew about their boyfriends. The girls sat there for two hours, filling up whole exam books. The guys? After 20 minutes they had nothing more to say. They could barely fill up a page.

He generally affirms single straight women’s stereotypical relationship insecurities — men all suck, and if they don’t, they’re gay, and if they’re not, they’re taken.