MemeMachineGo!

This is The Guardian , not The Onion.

Sure, most of us can use computers these days. We know how to send email, surf the web or write a letter in Word. But would you know what to do if all those pretty little icons in your browser disappeared and, instead of Windows, you were left staring at lines of letters and numbers of HTML, the language in which web pages are written? If, like Neo in The Matrix, you could see the code behind the graphics?

If your answer is “no”, then you are in the majority - one of the many millions of peasants in the technological middle ages. Like most humans in The Matrix, who believe they are living a normal life when in fact their bodies lie inert in a vast complex of pods, you are asleep, a prisoner of your ignorance. And the only way to escape is by getting to grips with the machines, by learning their language. If you don’t get inside them, they will get inside you. Adapt or die.

[… Windows] lulls us into the pernicious illusion that we can deal with computers without adapting to their logic. By presenting us with colourful screens and buttons for us to click on, Microsoft encourages us to believe that we can force computers to adapt entirely to our preferences for visual images, without having to adapt ourselves to their preference for text.

But not only does this prevent people from getting inside the machine and keep them in a state of blissful ignorance, it also proves to be a deceit, for in the end the user still has to adapt to the machine anyway.

We wait, a captive audience, while the browser painstakingly loads the next image-stuffed web page, or we click through menu after menu until we eventually realise that we are not in control after all. The Windows control us.

[…] Paradoxically, it is only by learning the language of the machines, by adapting to their logic, that we can free ourselves from their dominion. […] Isn’t this too much of a burden for the average computer user? Shouldn’t we try to force computers to adapt to us as much as possible by giving them user-friendly interfaces and hiding their internal workings? Shouldn’t we be able to get on with our jobs without worrying about what is going inside the black box? If that is your attitude, fine. If you want to remain inside the dream world of The Matrix, that’s your choice.

Blue pill… blue screen of death. Coincidence?