Chances
In a bid to lure men in Britain away from TV soccer games and into book shops, publisher Penguin Books will send out a sexy model to offer 1,000-pound ($1,837) prizes to males spotted reading a selected title. […]
At the same time, Penguin, a unit of Pearson Plc, released results of a poll in which 85 percent of women said a man could increase his chances of getting a date by talking about a favorite book.
“The second Halo book, totally.”
=v= The article doesn't explain whether a Hornby book is date-friendly, or part of the 15% that would inspire women to run screaming. :^)
Posted by Jym on June 26 2004 04:14