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Mission Impossible publicity bombs

posted by Zed on May 12 2006 08:11

DUN dun DUN DUN dun dun DUN DUN dun dun DUN DUN dun dun dun dun DEEDADOO DEEDADOO DEEDADOO dun DUN!

A newspaper promotion for Tom Cruise’s “Mission: Impossible III” movie was off to an explosive start when a California arson squad blew up a news rack, thinking it contained a bomb. The confusion: the Los Angeles Times rack was fitted with a digital musical device designed to play the Mission: Impossible theme song when the door was opened. But in some cases, the red plastic boxes with protruding wires were jarred loose and dropped onto the stack of newspapers inside, alarming customers.

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