MemeMachineGo!

Dana Fisher is a visiting scholar at Columbia, studying global environmental change.

...she says that "vehicle travel per capita is the strongest predictor of CO2 emissions per capita." In other words, individuals driving cars are the biggest culprits in global warming.

While buying a drink one day, she consented to be considered for a New York Lotto ad campaign: her picture was taken, and a quote about what she'd do with a million dollars was solicited.

Fisher wrote on a sheet of paper, "Establish a foundation that would deal with global environmental issues." "I remember thinking, Maybe they'll pick me, just because I had this very altruistic, socially responsible answer."

And this was the last she heard of it until her face showed up on a bus stop, proclaiming that with a million dollars she'd buy a car and a cute driver to go with it.

The woman at the ad agency said, 'Oh, we didn't use almost anybody's quote, and you signed a release.' Then she said, 'That's advertising!'